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THE FIT FOR 300 CHALLENGE

It's time for our next Strava Challenge, and after our last one broke Strava records, we thought we would let you know what this challenge is about, and set you some targets to motivate you to complete that extra lap.

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GEARING UP FOR THE GREAT OUTDOORS

In our last challenge, we wanted to motivate people to keep active during the peak of governmental restrictions. As they ease, we want to encourage people to build on their form, and move towards pushing their fitness to new levels with steady progress.

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RIDE FOR REWARDS

Our Challenges are about bringing people together, providing purpose, and motivating rides through the offer of rewads. From a £50 Reward for every completer to a grand Wahoo KICKR Indoor Training Bike, this challenge is no different. 

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LET'S RAISE THE BAR

500,000 PARTICIPANTS

The Keep Active Challenge saw a total of 483,000 people sign up, take part, and keep themselves accountable for their excercise - let's go bigger.

10 MILLION HOURS

In our last challenge, participants racked up 8 million hours of recorded activity. This time around, we want you to push further with each activity, complete that lap, and go the extra mile.

150M KILOMETRES

In this challenge, we're setting you a collective goal of 150 million kilometres. If we achieve our target of 500,000 participants, then that means each rider will cover an average of 300km.

9 MILLION ACTIVITIES

Our biggest challenge to date saw 7.7 million activities registered. As we encourage more and more people to record whatever their activity, we want you to do more of what keeps you fit.

SHARE YOUR RIDES AND WIN DAILY PRIZES

When you join the Le Col Strava club, every ride you log will give you the chance to win daily.

Mention @lecol on your Instagram photos for a chance to be featured in our gallery.

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JOIN THE FIT FOR 300 CHALLENGE

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