New season products, two legends of the sport, and an epic mountain pass. Showcasing our AW21 range in the Swiss Alps didn't disappoint. SHOP MENS SHOP WOMENS Snow-capped mountains and colder temperatures was the ideal environment for a winter collection. As Ambassadors of our brand and two of the greatest cyclists of their time, Fabian Cancellara and Victoria Pendleton took our AW21 products for a spin to test their excellence. Our AW21 range brings back some of our best-selling garments, while pushing further on tweaking and developing products that will keep you going through the season. Adding brighter colours and more choices to the collection ensures there is something for everyone. Fabian Cancellara showed Victoria Pendleton the roads of his country. It is these places that made him one of the most celebrated cyclists this time. Relentless switchbacks, breathaking views, and closed roads. The Gross Scheidegg mountain pass of the Swiss Alps reaches an elevation of almost 2000m from the town of Grindelwald at just over 1000m. As you ascend the pass, the views become more and more spectacular. Temperatures dropping as you climb meant that Fabian and Victoria could really get a feel for how our products work.