Each year, International Women's Day shines a light on progress as well as the distance still to go for parity. As an active supporter of women in cycling, we decided to raise the profile of the women's peloton and of women riders through our 110km Strava Challenge.
200K RIDERS, RAISING AWARENESS.
Turning our 110km Strava Challenge into a platform for women in cycling, over 200,000 people from more than 200 countries worldwide took part with one lucky rider winning a day in the team car at a Women's UCI race.
LE COL x DROPS
We're proud to be at the forefront of the Women's Pro peloton with Drops. Developing talent and competing at the highest level, as technical kit partner, it's important that we learn and develop kit made to meet the needs of women.
LEADERS IN THEIR FIELD.
Part of backing women's cycling is supporting the events that showcase that talent. We've sponsored leader's maillots at both the Tour de Yorkshire as well as the Women's Tour, where Lizzy Deignan took the overall with grit and determination.
KIT TO CONQUER YOUR RIDE.
Women's clothing should never be an after thought. That's why our kit is designed and assembled by a dedicated team of women who know what it is to ride, and where attention to detail counts.
SUPPORT WOMEN IN CYCLING.
Completers of our recent Strava Challenge can show their own support for the cause by purchasing our Limited Edition 110km Challenge Cap, proceeds from which will go towards supporting women in cycling.