At the 1996 UCI Road World Championships, in the picturesque setting of Lugano, Switzerland, Johan Museeuw etched his name into the annals of history. 31 years old on the day of the race, wearing the iconic blue Belgian National Champion’s jersey, Johan nearly didn’t take part on the day, having judged the parcours too difficult.

In true Flandrien style, Museeuw showed unyielding determination and true grit to emerge victorious in one of the most prestigious events in cycling. As he crossed the finish line, amidst a chorus of cheers and applause, Johan Museeuw secured his place among the cycling greats, forever known as a World Champion.

Image description

His achievement serves as a poignant emblem of human potential, illustrating the remarkable feats attained through perseverance. This sentiment still resonates with Johan, whose enduring commitment to cycling remains as steadfast today as it did in 1996. Despite retiring from professional competition years ago, Museeuw's ongoing presence in the saddle exemplifies the spirit of an athlete fueled by an unwavering passion for the sport.

Image description

Available in 2 special edition colourways, the all-new Le Col x Museeuw Collection celebrates the Lion of Flanders’ iconic and hard-fought victory in the blue Belgian National Champion’s jersey, at the 1996 UCI Road World Championships in Lugano.

Shop Mens Shop Womens