Did you prioritise technology in your materials choices over design or are good looks as important?
It is technology first and looking good a very close second. It was a strategic decision because technical is never out of date, and means our products that are designed classically have a longer shelf life. For example, our waterproof Aqua Zero technology is going to support the rider during those unpleasant wet rides, no matter if it’s in 2017 or five years down the pipeline – the road will always be wet and so we’ll always be looking to tackle this with cutting-edge technology time and time again.
And do you feel you have a good blend of functionality combined with an attractive look?
Technical perfection in the saddle does not have to be compromised in order to deliver aesthetic style.
Yes, technical perfection in the saddle does not have to be compromised in order to deliver aesthetic style. We want our riders to look good and feel good. Ultimately aesthetics is very subjective and you’ll never please everyone all the time but functionally better performing kit ‘IS’ better for everyone all the time.
What do you think are the strongest “USPs” for your range? What are the reasons for cyclists to choose your brand?
We have a number of USPs for the products and a number for the brand. Product; Aerodynamic fit & function, Innovative advanced designs including Kevlar and other protective features, as well as 4-way stretch fabrics for performance and look, all manufactured to the very highest quality in our Italian factory in Treviso. We believe, for example, that our HC Winter Jacket is the most technical & top performing Jacket available on the market. Brand; a British company founded, started and run by a real pro cyclist, Le Col is a premium cycling apparel brand with an obsessive desire for perfection and performance that’s been built & developed from within the pro-peloton.