All Le Col garments have their logos embroidered on. This was the best application in our view when you consider these details.
Commonly in Cycling Apparel logos are heat transferred on, this is quite a cheap and easy process but naturally with a heat press logo it will never last the lifetime of the garment. What that means is after a certain number of washes it will crack, peel and look scruffy. For Le Col this was not an option. A large part of the identity of our product is the logo that goes on it and to have our logo cracking and peeling while the cycling shorts or jersey are still perfectly good to use was something we needed to avoid.