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Two male cyclists in black and white with text: 'Hold the Line'

Consistency turns into progress, no matter the conditions

This is Hold The Line. Not perfection, just the quiet commitment to show up and ride for yourself, in whichever way you choose. Habits built now carry you through the year.

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WHY WE RIDE

Every ride starts with a reason. Your “why” is what keeps you showing up, even when the conditions aren’t perfect. Purpose is the foundation of long-term consistency, and progress comes from riding for the reasons that matter most to you.

Black and White shot of Iselin cycling in Le Col kit.

ISELIN Næss

For Iselin Næss, cyclist and Mum, she rides to sneak more joy into normal days. Since becoming a mum it’s about prioritising adventure, fresh air, and moving through the forest,with the occasional fast ride.

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Black and white shot of Christian cycling round a road bend, mountainous landscape behind.

CHRISTIAN EDELSTEEN

Christian rides to perform in summer races, but winter in Norway isn’t easy with snowyconditions, meaning plenty of turbo time.But for him it’s also the season to build, layingfoundations, week after week without the pressure or rush.

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Black and White shots of cyclists in rugged terrains. Text: Winter shapes what spring demands. Hold the line.

Alexandra Laffitte: Riding Forward

Alexandra’s riding looks different to how it once did. Her relationship with the bike has shifted, shaped by injury, illness, and the slow process of recovery. But it hasn’t disappeared. If anything, it has become more deliberate, less about pushing andmore about listening.

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Black and White shot of Alexandra cycling past in Le Col Kit.
Black and White shot of Tommaso cycling uphill round a road bend.

Inside an extreme triathletes cycling journey: Tommasso Boffi

Tommaso Boffi, a triathlete from Pescara, Italy, rides with purpose using steady training, patience and intentions to guide every session toward long-term growth and resilience.

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How to Continue Riding in Winter(and Enjoy It): Advice from Ambassador Manon Lloyd

Winter and cycling have a complicated relationship. Manon admits she used to dread winter riding. Over time, however, she’s learned to see winter as one of the most rewarding seasons to ride

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Black and white bike selfie of Manon with a rolling rocky track behind her.

What Turbo Can and Can’t Give You: From Ambassador James Lowsley-Williams

Hank shares his take on what makes winter riding sustainable. From why the turbo is a misunderstood hero, to what indoor riding can’t replace, and how finding the right balance keeps riding enjoyable through the toughest winter months.

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Community that Helps You Hold the Line

We stay consistent when we stay connected. Even the strongest habits need support. How are others helping you hold your line?

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